Helping You Find the Answers You Need
At Thatone, we believe in clear communication and transparency. This FAQ page aims to answer some of the most common questions you might have about our services and approach.
Branding
Strong branding resonates with your audience, builds trust, and fosters loyalty. It shapes perceptions, influences decisions, and can turn casual browsers into committed customers. Effective branding amplifies your online visibility and impact, making your mark in the virtual world unmistakable and unforgettable. It’s more than just logos and colours; it’s your identity, values, and the story you tell.
Crafting a strong brand strategy involves a few key steps: understanding your target audience, defining your brand’s core values and personality, and consistently applying this identity across all your communications. It’s a blueprint that ensures every piece of content feels unmistakably “you.”
Absolutely. In the crowded online marketplace, your brand’s tone of voice can be a powerful differentiator. It’s how you express your brand’s personality, connect with your audience on an emotional level, and stand out from the competition. A distinct tone of voice makes your brand memorable and relatable.
Your brand’s visual identity should evolve as your business does. While there’s no set timeline, refreshing your look every few years can help keep your brand relevant and engaging. Keep an eye on trends and feedback, but stay true to your core identity to ensure consistency.
A successful visual identity includes a recognisable logo, a harmonious color palette, consistent typography, and imagery that reflects your brand’s personality and values. These elements should work together to create a cohesive look that resonates with your target audience.
A lot of people will tell you that brand is bollocks, but we know this isn’t true; it’s just harder to measure. Measuring the effectiveness of your branding involves tracking engagement, brand awareness, and customer loyalty. Look at metrics like website traffic, social media engagement, and conversion rates. Surveys and feedback can also provide insights into how your brand’s perceived.
Digital Marketing
Digital marketing leverages online channels to reach and engage customers, offering precise targeting and measurable results. Traditional marketing, while broader, can’t offer the same level of interaction or analytics. Digital marketing’s real-time feedback loop allows for quicker adjustments and more strategic campaigns.
An effective digital marketing strategy includes a clear understanding of your audience, defined goals, a robust content plan, SEO optimisation, social media engagement, email marketing, and analytics to track and refine your approach. Each component works together to create a comprehensive online presence.
To track and improve your digital marketing ROI, start by setting clear, measurable goals. Use analytics tools to monitor key metrics like traffic, conversion rates, and customer acquisition costs. Experiment with different strategies, analyse what works, and continuously refine your approach based on data.
Content marketing is the backbone of your digital strategy, driving engagement, building brand authority, and improving SEO. By providing valuable, relevant content, you attract and retain a clearly defined audience, ultimately driving profitable customer action.
Regularly reviewing and adjusting your digital marketing strategy is crucial. Every quarter is a good benchmark, but stay flexible to respond to rapid changes in the market or your performance metrics. Keeping your strategy dynamic ensures you stay ahead of the curve.
Currently, personalisation, AI and automation, voice search optimisation, and video content are big. Embrace these trends where they fit with your strategy to keep your digital marketing efforts fresh and effective.
Web Design & Development
A web design and build project can last around 05-08 weeks. But there are always ways to consider your business objectives (such as phased launches), so even if your timescales don’t work with this, it’s always worth reaching out.
Keeping your site from turning into digital dust involves a bit of trend tracking. Right now, it’s all about immersive experiences, maximalism, and bold typography. But remember, not every trend will align with your brand’s personality or appeal to your audience, and that’s okay!
Ever wondered if your site’s design is a friend or foe to Google? Good news: A well-designed site is like catnip for search engines. From mobile-friendliness to lightning-fast load times, the right design elements can give your SEO a hearty boost and make Google sing your praises.
Think of it like bespoke suits versus off-the-rack. Custom web design tailors every pixel to your brand’s unique vibe, offering a one-of-a-kind digital presence. Template-based design is the quick and budget-friendly option, but might have you twinning with your competitors.
Websites are like houseplants; they need regular love to thrive. Think updates, backups, and a keen eye on performance. SiteCare is a key part of our business and ensuring the success of your website over time. Not only do we offer the expected maintenance and security, but we also offer design and marketing support.
The majority of our full projects sit between $500 and $1500, but project costs will depend on the final scope of work and vary from project to project. We generally have a minimum project size of $400 and prefer to agree a fixed cost with agreed milestone payments.